Welcome to My Blog
ART + SCIENCE = The Perfect Brand Extension
It’s always nice when you land on the perfect stock image to communicate and match up with your marketing message. After all, it's so quick and easy. The drawback, of course, is that many other companies can use that same image. And what if your services can’t be...
A chair with an attitude
I rediscovered how powerful sketches are when working on a logo design for a new apartment community several years ago. Even though rough sketches have always played a huge part of my logo design process, I rarely showed clients these rough little beginnings. I always...
Keeping it local… and on brand
We recently designed a series of brochures for Habitat for Humanity Hillsborough County, Florida. Goal was to create a unique look for this local chapter and adhere to the new international branding guidelines. It all started by getting a clear picture of all their...
Florida Certified Minority Vendor (WBE)