Women’s healthcare practice



CLIENT: Women’s Care Florida – Williams, Goldman & Watson

OVERVIEW: Women’s Care Florida is a premier provider of women’s healthcare in Florida. Williams, Goldman & Watson specializes in gynecology, obstetrics and urogynecology. This is a growing medical group with offices in Trinity, Safety Harbor and Tampa. Dr. Williams and Dr. Goldman are two of the first board-certified urogynecologists in the country.

THEIR CUSTOMER: Their patients are women of all ages requiring different medical specialties at various ages. Younger women are the primary users of their gynecological and obstetrics services. Older women are more likely to use their urogynecology services. Generally, their patients live within a 25-mile radius of their offices.


  • Logo modification (to accompany established Womens’ Care Florida logo)
  • New-patient mailer targeting recently relocated women residents
  • Direct Mail (letters and envelope) to referring physicians
  • Rack Brochures – general services and urogynecology
  • Local ads in neighborhood publications and medically focused sections of newspapers
  • Letterhead design
  • Assistance with mailing lists and coordination of mailings
  • Social Media graphics
  • Vertical displays for hospital and medical building lobbies
  • Urogynecology graphic for specialty items